Ensure content meets best-practice guidelines by referring to the Social Media Manual which outlines the fundamentals of creating content. This means taking the long view and avoiding short-term benchmarks to gauge progress. 1. Now we come to the main question – why does Facebook make image compression and how to avoid it? Ensure acknowledgement of and links to sources wherever possible. We noticed this powerful effect through our own company postings on social media and our blog. In most cases, the easiest method may be to take screen shots. Instagram – 1 billion MAUs. INDIANA INTELLIGENCE FUSION CENTER. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. The Lawyer’s Use of Social Media – A Look at Hot Topics and Trends. Approval 2 Don’t use agency logos for endorsements. We cover social networks, big and small. Remember that you are personally liable for the content of your online posts. The data must then be recorded in accordance with the University’s Record Management Policy and Procedure, Submit a Social Media – New Account Registration Form prior to establishing any social media account(s). The longer it is, the more secure it will be. If applicable, provide  Administrators of the closing accounts with training and assistance in strategic content planning, platform management and access to suitable platforms for future content. Sponsored by: Bank of Nevada, Las Vegas Legal Video; Speaker: John Naylor of Naylor & Braster; CLE: 1.0 Ethics CLE credit to Nevada lawyers; Recorded: 10/21/2020; Format: Audio or video recording; Delivery: Email with hyperlinks to recorded CLE files. A good social media policy is a living document that provides guidelines for your organization’s social media use. And this is exactly what Global Web Index looked into. You may need a PDF reader to view some of the files on this page. According to Statista.com, by 2021, 3.09 billion will use social media sites. o Do not use the agency ’s name to promote a product, cause or political party or candidate. SOP: Use of Social Media at the Ontario Veterinary College Page 2 of 3 Permitted Activities Restricted Activities (Permission Required) Taking or posting images in public areas of the College (e.g. Roman Daneghyan. Further, this procedure mandates operational activities and assigns responsibilities to support the implementation of the Social Media Policy. Think before you post and exercise good judgement and prudence. 3. As outlined in 4B, Account Administrators are required to  provide full account access, or login details to the Social Media Coordinator. A Committee comprising of the roles outlined below to meet on a regular basis to review, recommend and apply policy and best-practice processes across the University: Team Leader, Marketing and Communications, Director, Corporate Communications and Public Relations. Social media is a powerful tool. Staff from across the University will be invited to consult on the Committee as required. And it shou… Consider whether social media engagement could compromise or interfere with your work at the University. [Company’s] computer systems are to be used for business purposes only. Age restrictions may differ between platforms, and it is each user’s responsibility to check these restrictions and comply accordingly. Cyber threats and social media pose growing risks for registered firms. Social shopping networks—Shop online; Sharing economy networks—Trade goods and services; Anonymous social networks—Communicate anonymously; Knowing about these categories of social media and understanding why people use them can open up new ideas and channels for engaging with your audience more effectively—so let’s get started. Policy Statement: The Georgia Department of Natural Resources recognizes the growing importance of online social media networks as a communication tool. Having a Committee who: are up-to-date with trends and developments; regularly review social media accounts’ performance; ensure appropriate levels of access are given; and manage (or assist in managing) issues, threats and other concerns, 8. Contact the Social Media Coordinator if you find content which you believe requires further action or consideration. The easiest and cheapest way to do that is social media. Use TASSI. Administrators are required to submit an Account Review Form as directed by the Social Media Committee. Staff who use social media in the classroom. Social media – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Or just use your template for offline options like Outlook. Care should be taken to ensure that important information (such as dates, times, names and locations) are captured in these shots. We’ve also seen how social media is being used creatively by grocery stores. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). This graph shows the stats of social media in Nigeria based on over 10 billion monthly page views. Step Into The Customer Shoes. Respond to all comments as quickly as you can. This form is available on federation.edu.au/socialmedia or by emailing socialmedia@federation.edu.au, If you believe you require Editor or Administrator access to an account, email socialmedia@federation.edu.au. continued visibility of the account has a negative impact on the FedUni reputation. Posts. Before commencing on social media in a professional university capacity you must identify who you are wanting to communicate with. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Social media use over time. Submit a Service Now Form if a Social Media Champion isn’t available. EPA uses social media applications and platforms to share official information with a wide audience on web-based networks that people trust. Having processes in place to assist staff and students with monitoring and responding to content, comments, messages, complaints and escalating issues and threats for action. an Announcement Notice via FedNews and on the FedUni Policy Central’s Policy Library ‘Recently Approved Documents’ page to alert the University-wide community of the approved Procedure. Bonus: Read the step-by-step social media … 1. Social Media Policy (PDF) (6 … Ramifications for a breach of confidentiality and privacy are extremely serious and may result in disciplinary action against the user. Offering training and support to all areas of the University that have content the University would like to publically share. Clearly social media has a big impact on modern businesses. The problems with social media. In the first instance, the University’s course management system (i.e. Consider your connections on social media: Staff are advised not to have friends on social media who are University students and known to be under the age limit allowed on particular social platforms. Social Media . The Social Media Procedure will be communicated throughout the University via: The Social Media Procedure will be implemented throughout the University via: Minimum IT requirements for studying with us, English and academic preparation programs, Centre for eResearch and Digital Innovation, Health Innovation and Transformation Centre, Giving to Federation University Australia Foundation, Give to Federation University Australia Foundation, Alumni details and involvement opportunities, 1. It also aims to protect the professional and personal reputation of staff, faculty and students, the reputation of the University and … Using social media for marketing allows you to really maximize retargeting ads, and retargeting is crucial for both of the business models mentioned above. Some investigators choose to more broadly use social media as part of their research procedures, either for data collection or as a means of intervening with subjects for research purposes. Official Use of Social Media Policy and Procedures Date of Effect: 22 January 2018 Unclassified Page 5 of 47 1. Consider the impact of a post (including written or photos or videos) if seen by your employer, colleagues, students or future employers. The committee will request additional information if necessary. It can reunite families, lead to international friendships and even spur revolutions. In the event that the Social Media Committee recommend a social media account be closed, the content on that account will be reviewed by the Social Media Coordinator. Use an automatic tool like WiseStamp; to do this automatically for you if you’re using webmail. Individuals use blogs, social networking sites, video sites, online chat rooms and forums to communicate both personally and professionally with others. Where you disagree, do so in a constructive manner. Staff and Students are expected to behave professionally and respectfully when using social media for personal or professional use 2. There are often tangible benefits that follow from social media use. For some, regular social media use even opens up career opportunities. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Social media use shouldn't interfere with employee’s responsibilities at [Company]. 2. Well, maybe not everyone, but at least a huge amount of the population does. A link to the content (and/or a screenshot) should be emailed to, Red: Comments that evoke inflated negative interaction, high level complaints and/or hostile cause groups, Contact the Social Media Coordinator within 12-24 hours of discovering an issue to mitigate the risk of damage to reputation, brand or person. Discuss the recommendations with the Administrator. Inappropriate use of social media by public officials can be damaging to your department and break trust you’ve worked hard to build in your community. Title of SOP Author 1/2013Executive Director Date of E.D. Taking or posting images of individual people, if they have given their permission. As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business. Do not disclose commercially sensitive information about the University or post official University documents online. In no particular order, the Top 5 Churches That Use Social Media Best: Mars Hill Seattle ( marshill.com ) – Beyond the sometimes polarizingly, yet magnetic personality of teaching pastor Mark Driscoll ( @pastormark ), the church has a very sizeable audience engagement on not just Facebook and Twitter, but also podcasting, Instagram, Pinterest, and YouTube, said Chuang. Your campaign or strategy is just a collection of social posts that all share a similar call-to-action, theme and also hashtags to promote an event, product or maybe a specific blog post. So what is your main reason for being active on Facebook, Twitter, Instagram or any other social network? Encouraging staff to get involved with social media, and attend the University’s social media training, 4. Social media has become such an influence that 73% of marketers believe social marketing is effective for their business; 54% of social browsers use social media to research products; and 71% of consumers who’ve had a positive brand experience through social will likely recommend that brand to family and friends. With so many of us using social media today, sites like Facebook, Twitter, and LinkedIn make perfect targets for scams. Although social media can benefit the company — especially in terms of marketing, relationship building and prospect communication — poorly-judged or -timed activity can hurt the company’s reputation. Social media use makes it easy to disguise one’s personality, so pedophiles and criminals may look for their victims online. It also aims to protect the professional and personal reputation of staff, faculty and students, the reputation of the University and OVC, patients’ and animal owners ’ … So why should you use social media to sell more coffee? This procedure will ensure social media policy is implemented across the University and that best practice is maintained across the University. Messages sent through or placed on Social Media websites by users, whether in the form of emails, “status updates”, “wall” messages, tweets, diary entries, instant messages, web log (or “blog”) entries, photographs, videos, etc . 7. Staff and Students are expected to behave professionally and respectfully when using social media for personal or professional use, 2. Here are 4 ways to boost the effectiveness of your coffee shop’s social media strategy… 1. This Standard Operating Procedure (SOP) is intended to provide individuals with appropriate-use social media policies and guidelines. Respect the rights of others to have, and to express, an opinion. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. Have an objective and select the right platform. “Social media requires that business leaders start thinking like small-town shop owners. Having guidelines or policies and procedures in place can help significantly. A Standard Operating Procedure (SOP) is a document consisting of step-by-step information on how to execute a task. When reviewing social media accounts, the Social Media Committee, or a member of the committee will: Receive the Account Review Form from Administrators. 6. Developments in online facilities such as social media sites are fast-changing. Employees need to know and adhere to the [Company’s Code of Conduct, Employee Handbook, and other company policies] when using social media in reference to [Company]. Remember that University legislation, policies and procedures apply to the use of social media in the same way as they apply to other aspects of life at the University, including but not limited to Harassment, bullying and privacy policies and The Staff Code of Conduct. Author. Staff may use social media or an online discussion tool in their classroom. Our social media company policyprovides a framework for using social media. You will never run out of ideas, or content, since you can choose from thousands of ready made content just waiting for you to drop your logo on it and make it your own. It’s a social media management tool that gives you content. It is thus needed to ensure better identity confirmation mechanisms online. Staff and Students are expected to comply with legal requirements, including the University’s legislation, policies and procedures when using social media for personal or professional use 3. Define your brand Both these strategies could help bring foot traffic to the shop. Social media primarily used for entertainment, communication, news coverage, and business purposes. Scope. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more. But is social media helping or … Your customers stop by your store and pick up a coffee because it’s local, convenient, social and of good quality. Many of us log on to social media for a sense of belonging, self-expression, curiosity, or a desire to connect. Twitter is the most real-time of the social networks. Administrators are required to provide the Social Media Coordinator with full access or log in details to accounts for the purpose of: (a) reviewing, and (b) implementing recommendations. 1. Academia.edu no longer supports Internet Explorer. Taking and posting images of College activities. Local community involvement in rural tourism development: The case of Kastamonu, Turkey, 2019- 2028 SUSTAINABLE TOURISM DEVELOPMENT PLAN FOR NARRA, PALAWAN, Crafting strategies for sustainability: how travel agents should react in facing a disintermediation, Lessons Learnt from the Westgate Shopping Mall Terrorist Attack in Nairobi, Kenya: Involving the Meetings, Incentives, Conferences and Exhibitions Sector in Crisis Communications. o Do not use the agency or program logos or any other agency images or iconography on personal social media sites. This includes: External members of University bodies or committees. See EPA’s About PDF page to learn more. Do not post content that includes work which is not your own or may infringe copyright or the intellectual property of another person. This social media policy exists to ensure employees, regardless of their positions within [company name], use their social accounts in safe and effective fashions. Date published January 24, 2020. If posting in a private capacity and your online profile identifies you as a member of the University community, make it clear that the comments are your own and not made on behalf of the University. Consider the line between your professional and personal life which can often become blurred through the use of social media. If no content of importance or relevance is found (from a business or regulatory perspective) then the account will be closed without further action. Refer to the Social Media Manual for further information. A social media study found that 53 percent of users who tweet at a brand expect a response in under 60 minutes. Attend all necessary training and actively check other methods of communication to ensure you stay up-to-date with new trends and developments on social media. Social media (such as Facebook and Periscope) can allow you to broadcast real-time information about who you are, what you are doing and your exact location. The Social Media Coordinator can assist in: identifying these criteria; and creating a social media plan. Ensure your Dean or Director has approved all users intending to utilise a new or existing social media sites for professional purposes on behalf of the University. Here Are 10 Social Media Strategies For Auto Repair Business 01. Use of Social Media by Staff in a Personal Capacity; Use of Social Media by Staff in a Professional Capacity Further Information; 1. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Check your privacy settings and consider your own privacy and safety before you broadcast these details. Blogger and influencer Christina Vidal turned sharing content with friends on social media into a career. It’s a perfect way to strengthen customer relationships online. The difference between a social media policy and social media guidelines. B. Definitions. This procedure applies to the use of social media by staff, students, contractors, international agents, partners and members of University groups and committees: This procedure also applies to staff and students that wish to conduct activities on any social media platform (this refers to all platforms and accounts that are already established, and not yet established). This document will contain the relevant procedures and methods that will be used for online posting on social networking websites such as Facebook and Twitter. All social media platforms use the RGB color system, so everything you can see on your monitor screen is based on the RGB color system.If you choose another color system, for example, CMYK (which is used in the production and printing materials), colors in your image will be displayed differently. Human Resources Policies and Procedures Title: Social Media and Internet Policy Approved by: Gary Gregg, President Revision Date: August 22, 2014 Page 2 EMPLOYEE RESPONSIBILITY FOR USING SOCIAL MEDIA Employees may use approved social media platforms as … Social media cannot be used as a primary (or singular) source of communication with students by Academic Staff for assessable work requirements. This policy addresses employees’ personal use of such networks (for employees’ use of social media on behalf of DNR, please refer to DNR’s Rules for Use of Social Media … Categories. Coffee shop owners can’t deny the power of social media. Others use social media for more sustained communication with subjects, such as issuing appointment reminders. Understand your audience and your goals when utilising social media. Email. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). Ideally, each area of the University will have at least one Social Media Champion who is able to assist their area with social media best-practice and posting requirements through approved accounts. Networks and functionality change, new platforms emerge, and others fall. Do not publish contact details or other personal or health information about any individual. 70 Killer Content Ideas To Post On Social Media. But how are grocery stores using social media overall and what benefits, if any, are they seeing from it? Although social media can benefit the company — especially in terms of marketing, relationship building and prospect communication — poorly-judged or -timed activity can hurt the company’s reputation. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Having processes in place to review and make changes to existing social media accounts, and processes which enable staff and students to seek approval to open new social media account(s), 5. We expect all our employees to follow this policy. Moodle) must be used. If posting in a professional capacity, identify who you work for and the capacity in which you are contributing and keep your personal views separate. The question is no longer if we use it, but why. You must not use the University logo in circumstances where you are posting in a private capacity or on your individual profile without the express permission of the Manager, Brand Marketing. A social media strategy plan can be used to help you plan a specific campaign for your product or business across various social media platforms. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. It means allowing the personality, heart and soul of the people who run all levels of the business to show. A coffee shop in Washington, D.C., for instance, could use social media to reach locals and tourists. Ensure you do not disclose or comment on any private, confidential or secure information. They could target users within a certain radius or location when creating social ads or boosting organic posts. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. In some cases your audience may be more likely to seek information directly through the website, in which case a campaign of targeted paid advertising through an existing social media site, and directing the audience to the website may be the best use of social media. 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