Are you free for a call tomorrow at [give 2 possible times] so I can explain more about what we do? Use websites like LinkedIn Sales Navigator to find common connections, shared experiences, or similar interests. A. Personalize by category, rather than one-to-one. {{signature}}. Here’s an example targeting the “oblivious” stage: Hi {{name}}, We’re Mailshake. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? These cold email templates sourced from Pipedrive sales experts will help you scale your prospecting, drive more replies and stay out of those trash folders. Personalization plays an important role in email marketing, so by finding out a shared interest with your prospects is a good way to connect with them and build rapport. Most people are also active on some form of social media, which can be an excellent place to find out what they’re into and what you can use to break the ice and start a conversation, like this sales email template does. Then finally, before sending the message, proofread it again… just to be sure no errors are present. Hope that you didn’t find me too boring. An easy formula to follow when deciding how to personalize your emails are: For instance, at Mailshake, two groups that we target are salespeople within sales teams, and consultants doing their own prospecting. The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. The email also contains a teaser in the form of bullet points, which illustrates some of the things discussed in the blog post: Nataly, summertime and the livin’ is easy, right? We helped GrowthScore generate 500 emails in 72 hours. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. You can track and measure email engagement with HubSpot Sales Software which also allows you to easily personalize email templates and reports, create an automatically-logged call queue, learn how prospects engage with content through document sending/ tracking, and follow up with highly targeted and timed emails with the help of email automation. I've also included two templates to help you make sales introductions. Effective (i.e., non-creepy) personalization with a touch of originality is the key to standing out in B2B sales. Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. So, promoting your latest blog post on a relevant topic is something that your prospects will definitely appreciate. Our clients are achieving cold email response rates of 72%. Even the best sales email templates become ineffective over time. These challenges and how to overcome them are the topics that I’m going to tackle in my free upcoming webinar “7 tips for Using LinkedIn for Lead Gen”. If so, I stumbled upon this {{piece of content}} that you might find useful. – Save up to 5 hours a week per sales rep These templates can help you do craft your templates properly and increase your open and click-through rates. Remember that they still opened your email in the first place which means that they were intrigued by your subject line and wanted to see what you offered. Our sales reps use it regularly with a lot of success. It’s visually appealing and full of interesting and educational content (like those case studies). More sales. They have their own priorities and pain points. I've lightly edited them so you can tweak them for your industry, market, product, and prospect. We helped Sol Orwell achieve a 72% response rate on cold email. Here’s the link to my [Calendar], let’s have a quick discussion. Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. Warm regards, Jane Doe. I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. Should you need any help regarding email marketing, feel free to contact me. You can use a humorous remark as an effective icebreaker: Hi [First Name], I see that you visited my LinkedIn profile yesterday and you didn’t send me a connection request. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Click on the link below to pick a free slot in my calendar and let’s connect this week: calendly.com/autoklosedemo/demo. Use these templates as a starting point and then test different approaches to see what gets you the best response. Because they’re always asking “so what?”. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Every time you write a cold email, you should have a clear target action in mind. Save these sales email templates for later. – Automate and personalize your sales emails down to the latest detail in no time This is an excellent source for email templates for marketers that are looking for tons of unique design ideas. Video sales email template. Best. You’re in for a lot of great things and challenges too. Hi [First Name], I emailed you 4 times, called you once, but never gave up like Tom Brady in the second half of the Super Bowl. Don’t just write something off the top of your head. Why did it work? Its cost-effectiveness and success rates are real clinchers and the reasons why salespeople pin their hopes on this strategy. So there’s little point in sending a similar email but with a much less compelling offer. And it makes your emails personalized, which generates more responses. It’s important to research your prospects and always know what happens in their companies if you want your email outreach to be successful. Published 28th September 2019 under Cold Email. Attach a personal detail– Directly addressing a person and his work leaves a fleeting impression on the buyer and helps you stay unique and smarter. Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. Best, [Signature] Car Sales Email Template: Following Up on a Click . Hi {{Name}}, Sales professionals like you are using Mailshake to send better emails. Filed Under: Automation, Email Marketing, Sales Engagement Tagged With: email examples, Email Outreach, email template, Follow-up, Free 14-day trial • Easy setup • No credit card required. Our clients frequently ask us what they can do to improve their sales email templates, so let’s dive into the subject. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. * prevent scheduling conflicts Do your research. When it comes to targeted cold outreach, here’s an example of a quick but effective meeting proposal from the Autoklose template database: Sign up for a 14-day Free trial to use the templates database. Should I send you a registration form? And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. This sales email template works best if you pair it with high-quality relevant content that is either interesting, teaches them something useful, or both. Use relevant and compelling questions in your subject lines as they’re great attention-grabbers: Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be. And we can do the same for you. Here’s the link to my calendar, so make an appointment and we’ll talk: calendly.com/autoklosedemo/demo. Follow up email template – for sales email. This way you’ll offer them one last chance to become your customers. And what degree of editing do they require for best results? I can prove it – all I need is a five-minute phone call. Here’s another sneaky tactic which will help you connect with people who viewed your LinkedIn profile but failed to send you a connection request. Before we start talking about examples, it’s important to understand that there are some rules when it comes to crafting the copy. With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. Never make the reader second-guess how you want them to proceed. Another kick-ass method to keep your cold emails laser-focused is to consider the four stages of audience awareness: Figure out which of these four stages your prospect falls into and use this insight to hone your copy. “Best regards”, “Sincerely”, “Respectfully” and “Thank you” are all professional terms to close your message. My calendar: calendly.com/autoklosedemo/demo, [First Name], you can’t fault me for trying. Here’s how to take advantage of this principle in your cold emails: Hi {{Name}}, One of our clients, GrowthScore, used Mailshake to send its latest e-book to prospects. In that time, he can usually do enough research to personalize emails to 100 different prospects. An email campaign is 6 times more likely to give you a click-through than a tweet, says Campaign Monitor. Can you make that time work for you? Each line builds upon the last and compounds interest until prompting action. People aren't interested in reading boring sales emails. Cold Email Templates. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. Less time. Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. This can be extremely frustrating because you have no idea whether they just forgot to do so because they were busy, or they ignored you on purpose – for example, your offer didn’t strike a chord or they didn’t see any value in it. Press enter to see results or esc to cancel. In order to take full advantage of this great product, it is essential that you know how to implement it, and that’s why I’d like to offer you a free demo that will guide you through all its features and functions. And these are just a couple of time-saving features. Right now, brands are obsessed with “storytelling”. So, how do you write a strong sales email? The ACCA formula is a great tool for this, because it’s super actionable. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? The Future of Sales Engagement – learn more. Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December. Templates are best used for repeatable messages. Figure out what your product can do for that category of customer, and reference it in your emails. That’s exactly my company’s area of expertise, so I believe that you can really benefit from using Autoklose. Or, you could get ahead of the curve by adopting a more methodical process that leads to continuous improvement within your sales email landscape. Congratulations on your new role as a marketing manager! Of course, this strategy will work only if you deliver what you promise. You wish you could do more, faster. {{signature}}. Namely, you can use some of the already mentioned trigger events to send your prospects other people’s content that they will find useful. calendly.com/autoklosedemo/demo. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service: It’s ok, I know that you’re busy. With 86% of professionals preferring to use email whenever communicating about anything business-related, if your email game isn’t on point then you can expect your sales to fall flat.. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates. You can schedule as many of them as you like, and pick the time interval between each follow-up. End with a short and clear call-to-action that can be answered with a simple “yes” or “no.” That no-friction ask makes it more likely you’ll get a response. Ask yourself: Does it make sense to leverage an offer template? This was a genuinely custom video, showing the type of work he would produce should the relationship go further. The other half boils down to making the email brief and to the point, jam-packing it with value, and ending it in a way that provokes action. You could wait until that day arrives, then scramble to find new ones. Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Would you mind pointing me toward the right person and the best way to reach them? Join me and I’ll share with you my experience together with a lot of actionable tips that can help you start growing your contact list right away. Hi Daniel, [Your first name] from ABC company here. Reframe your mindset by thinking of your email signature as a personal high converting landing page. I know that you’re super busy, and that’s why I’d like to check with you first before I close your file. That means you save time and have complete visibility over results. Hey [First Name], we have the practice of closing files of prospects who we don’t hear back from within a period of time. Hi {{First}}, For every 100 cold emails you send, you'll only get one reply. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. Remember, the greatest results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business. In other words, you need a sound Search Engine strategy which will put your website among the top search results and bring it closer to your prospects. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). Pick a date and book a call with me on the following link: calendly.com/autoklosedemo. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Same goal, same information. Why it works: The sales rep has used the “rapport builder” structure. Best, John Doe, Why It Works: Getting permission is intriguing because nobody else does it. Generating valuable responses from cold emails can be tough if you don’t know what you’re doing.. Is that the case for you also? You’ll find the best sales email templates to help you write persuasive messages that … Why it works: The sales rep begins by complimenting Hubspot’s brand, and solidifies this by linking to a recent article he liked. There’s no way to track the performance of this CTA, which is why you need to include a link which follows to a designated landing page. I’m sure you’ll agree with me that persistence is the key to success. One of the keynote speakers is a world-renowned B2B marketer and fellow green energy philanthropist. Or, if that’s too far-fetched given our busy schedules, let’s book a meeting to discuss how we can help each other’s companies grow and hit more targets. Best-performing Sales email templates. This type of sales … Copypasta never works. Cheers, Jonathan Doe, Inspired by Forster Perelsztejn at Prospect.io. Been given advice on email length? The conference starts on December 11th in San Francisco. The truth is, it doesn’t have to be. But, don’t sweat it because we have you covered! However, my wording in the opening sentence of this email was purely intentional. But unless you happen to be one of the few extremely lucky salespeople who have the time to craft the perfect sales email every single time, chances are you’re going to rely on email templates. This is all about detailing a problem that exists in your prospect’s industry, then describing how fantastic things would be if that problem didn’t exist. Easy-peasy to do it with our sales HTML email templates! Statistics Cold Email– Show one or two statistics that will be an interesting hook for the reader to read ahead. Why It Works: AIDA works because it follows an effective structure borrowed from the popular sales technique: Interest: Explain clearly why the product or service is of value to the prospect, Desire: Build up a desire for your product or service, Action: End strong by outlining how they can take full advantage of the offer. Templates are great. And you’ve got to do all that in a handful of sentences. Many times you’ll see that your prospects’ opened your email, but for some reason, they failed to reply. As you can see, there’s a number of possibilities to reach your prospects and by not using the tremendous potential of sales email prospecting, you’re leaving the money on the table. Send to me By subscribing you'll get more of our best how-to guides, templates and tools via email. Why It Works: Pre-call discovery can work wonders for building rapport. Books, email templates, checklists, sales scripts and much more ... Every company, of course, is different but the below cold email templates and best practices will be a good starting point you. Here’s the difference this practice can make: Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. Hi John, I see that you opened my previous email but failed to respond. I really hope we can jump on a call this week to discuss potential synergies. {{Offer}} Best, Jeanne Doe, Inspired by Dan Murphy at Culture Amp writing for Sales Hacker. Chances are you receive plenty of cold emails yourself. Sales Email is 40 times more successful in acquiring new clients than Twitter or Facebook, according to McKinsey & Company.. An email campaign is 6 times more likely to give you a click … Hi {{name}}, Mailshake offers personalized, scalable sales prospecting. Let me know if you’re free for a call tomorrow at {{give 2 possible times}} so we can discuss this further. Sincerely, Jane Doe. Similarly, another template from our database available to all Autoklose subscribers revolves around your recipients’ interests and clearly indicates that its purpose is educational: Steven, I’ve had a chance to browse through your website and it seems that your company could greatly benefit from using Autoklose. You can read more on the following [Link]. But, the truth is that our email inboxes are full of less-than-impressive sales emails which prompt us to mark them as spam or unsubscribe. {{signature}}. I’m asking because after just two sessions with my consulting team, we’ve had other clients in {{their industry}} see results that dramatic. Not everything is lost. It’s worth mentioning that these templates are tested and proven to work. When the marketing team forwards the sales team a list of prospects, you just have a tiny possibility in your head – the prospect might be interested in your offerings. Mentioning some of the most common pain points in your niche and formulating them as questions is a surefire to get noticed, as that insinuates that you’re about to present your recipients with a solution. Why it works: This is a simple example of the “Friend of a Friend” approach. If you’re interested, let’s move on to the next step. Notice the question about a common seasonal pain point our prospects face. On many occasions, the first sales email you send out will get ignored, unnoticed or forgotten. Would it be okay for me to reach out next week to share those ideas with you? Which emails are they best suited for use in? Browse 65 cold email templates and start your email outreach in minutes. But, hey! Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates.. This way, you’ll show that shameless self-promotion isn’t something that you’re after and that your main idea is to help. Hello Shawn, I’m almost certain your roof got slammed by that hail storm over the weekend. Yes, all these stats show that email rules from every point of view. What works for one business won’t necessarily work for you. It’s very well earned. Finally, you offer a solution – presumably something related to your product. Our latest blog, 6 Ways to Boost Your Sales During the Summer Slump, features a lot of actionable tips that will freshen up your existing marketing strategies and help you achieve your sales goals, even when your prospects are more interested in sipping margaritas on the beach than closing deals. No one can resist a cliffhanger finale – it’s basically hard-coded into us to demand closure. Regards, Jane Doe. When will you have 15 minutes this week for a quick call? I’ve summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more. Don’t stress about it, like everything it comes with practice. How cool is that? {{signature}}, Kids would make brilliant cold emailers. If you’re not interested in automating your sales process, let me know, and I’ll close your file. All I need is 15 minutes of your time and I actually booked off the entire week for you. Hey Taylor, Could your team handle an extra 20 leads a week? Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. If you decide to give it a try you’d be able to: Nor does it ask for a demo or a meeting. Are you free for a call tomorrow at {{give 2 possible times}} to discuss how Mailshake can help you? Again, don’t just rip them off. It’s pretty simple. But this isn’t some airy marketing buzzword; crafting compelling stories gets real results. Most sales emails don’t need to be hyper-personalized. Kind regards, John Doe. Touching base just for the sake of it isn’t a good idea, as your prospect will be left wondering what the purpose of your call is. Gunning for their attention Personalized image serves as an attention hook. That’s why Autoklose pays a great attention to this element of email marketing by providing you with a number of high-converting, customizable follow-up email sequences for various business situations. … Not so much for sales reps who can’t hit their targets. * give old deals one more chance No matter how many times this has been repeated, it’s still something that many sales reps and marketers fail to do – almost 44% give up after just a single follow-up. The Best Cold Email Templates for B2B Sales. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. Obviously, these two groups have different characteristics and pain points, so my emails to both will be different. * automate your marketing and sales efforts This is a useful way to personalize cold emails. C. Test your subject lines! We’ve recently begun consulting for {{notable person or company in their industry}} and are already seeing big results. That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale. Simple but effective, this copywriting formula involves detailing two or three key features of your product, explaining why they’re helpful, and then detailing exactly what this means for your prospect. B. When personalizing, do your research in batches. Trigger events or different reasons to reach out such as promotions, new fundings, various company announcements, or even their recent social media update. With over 300 email template designs you’d want for nothing more. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. While you’re there, check out other blog posts and find proven advice on how to generate more leads, come up with killer emails subject lines, and improve your sales, among many other things [https://autoklose.com/blog]. Whatever kind of email you want to send, you will find several email templates for it. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences. Here’s the link to the [Blog Post]. The trick is to plan your outreach and decide how many follow-ups you want and prepare all of them in advance. But you should absolutely use them as creative inspiration. You won’t find success overnight, but with the right template, you can deliver substantial benefits to your business in no time. . [First Name], first of all, congratulations on taking over the position of Head of Sales. Now this is the right time to say a few words about the sales email design. In the world of B2B communication, email is king. Template #1: Confirmation to stop Thank you in advance for your help. That’s what the “String Of Pearls” formula is all about – weaving together two or three persuasive examples of your product in action to create one attention-grabbing email. Book a demo on the following link, and I’ll show you what Autoklose can do for you: calendly.com/autoklosedemo/demo. Short on its own isn’t good enough; there needs to be a compelling hook – a reason for your prospect to respond – as well. But what about more complex scenarios, like cold outreach? Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. Prove it – all I need is a useful way to reach them marketing, free! 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