It allows an individual to participate in virtual coffee mornings, online classes, and video calls with friends and family. Communities are a powerful force in challenging social inequalities, and now it is clearer than ever that digital exclusion is social exclusion. Instead, they make connections. We need to find a way to maintain the motivation, trust, community spirit and sense of togetherness after this crisis, whilst reassessing our outlook on society’s digital skills and how we embed digital inclusion – this is where the real challenge lies. To be unconnected in a digital world is to be deprived of opportunities to learn, communicate and develop skills deemed critical for the twenty-first-century workplace. So, the how starts with the who. In fact, according to World Internet Usage, the internet is used by about 2 billion people daily. People who are extremely vulnerable have been able to get priority online shopping slots, saving them from the need to risk socially-distant shopping. Writing monthly articles also helps to create online resources and establish you as an authority to those who are visiting your website. That is likely to both create significant economic value and change the nature of work for tens of millions of Indians. With the increasing reliance on technology, it is becoming more and more essential to secure every aspect of online information and data. Importance of Network Security: Safety in the Digital World. Most people all around the globe use digital. Advanced connectivity raises the bar on network flexibility, making it possible to configure networks to fit different types of performance and availability requirements. Improvements in online connectivity and communication technology allow physicians much greater … Our on-staff copywriters specialize in developing communication strategies for clients and maintaining an active schedule on social media platforms, eNewsletters, blog articles, and more on their behalf through ghost writing. Here are 4 reasons effective communication matters: Now that we’ve briefly touched on the why, the next question is how – if you are ready to get started, where do you begin? When preparing to enter the world of social media, it’s important to determine the right platform for your company. Whilst the human desire for social connection has been the most significant benefit that people have gained from digital connectivity, there are many other things that people offline are excluded from during this pandemic. Good Things Foundation has partnered with FutureDotNow to deliver the DevicesDotNow campaign, seeking to get devices and connectivity to those most vulnerable in society, and have got thousands of devices and digital skills support out to communities that need it most through community organisations. You should work to find a balance that is effective for your business, where you provide a quality message as often as possible. Why connectivity matters Some will argue that it’s ultimately not that important if the remotest areas of the UK are unable to receive a 4G connection. ... Small business owners and their employees can lack digital skills. Three Reasons Why Digital Transformation is Important. This can seem daunting, but creating and maintaining a strategy will help keep you on track. The simple answer is as much as possible. We have long-called for a 100% digitally included nation, and I believe that this is vital for recovery. I was surprised how a key barrier to being an internet user – motivation and relevance – has been swept aside due to the crisis, with many people now understanding why they need the internet, and many of them not having the money to be included. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. Here are a few digital platforms to get you started: According to Google, content is king, which means having fresh content on your blog pays huge dividends for your website ranking. The connectivity and services built by information capitalists have become too important to be left any longer without public participation in determining the rules they follow. However, we feel that this recommendation plays a strong role in your growth strategy and is a foundational component. It allows the market to become familiar with who you are, which allows them to better understand how you can fit into their life and also how you can fit into the lives of their friends or colleagues (think referrals). In almost two decades of working in digital inclusion, there have been things that have shocked me in the last two months. Digital technology has transformed the landscape of client engagement, commerce, marketing and more, in such a way that impacts every area of your business. Working almost invisibly, it provides the connections you need between all objects, systems, and applications. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. Essays. Before you can begin communicating, you first have to know who you are as a company; otherwise your message will fail to make an impact. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy. If you’re ready to establish a communication strategy but can’t find the time in your schedule to create or maintain it, we would love to help you out. You know the ones: Uber, Google, Apple, AirBnB, AliBaba. Remaining true to your company’s vision, purpose, and brand is vital in your communication. Is it accurately representing your brand and properly communicating to your target market? Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. As they develop advanced net… The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive advantage in a sustainable approach.This environment has given rise to new methods … This is a world in which high-speed Internet access should be available to us all, wherever we are, regardless of demographics, occupation or geography. Healthcare is another field greatly affected by the advent of the Internet. However, there is a significant skills shortage, particularly among older employees. That’s why digital communication is important, because we need it in this era. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and services. As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. The future is about connectivity. Digital Connectivity for Industry is the decisive factor for anyone who wants to fully exploit the opportunities of digitalization. The first step actually poses another question – who. As mobile communications … Communication is ultimately what connects you to leads and what keeps you connected to current clients. Connectivity is Key As such, there has never been a greater need for seamless connectivity. Without digital communication … The Made Smarter Review[1] found that slow internet connection speeds are a key barrier to industrial digital adoption, particularly amongst SMEs. We start with the why because if you don’t connect with the reason or purpose behind a recommendation, you’re unlikely to engage in the practice, and we believe communication is one of your most important practices. The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive … It allows an individual to participate in virtual coffee mornings, online classes, and video calls with friends and family. In 2018, the ROBO Economy published a report stating that “82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”*. This means managing your transition to a digitally driven … [Bob Frankston, 2002-01-29] Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. If you feel confident in your understanding of who your clients are, the how will be a lot easier. People with health conditions have been able to connect with their healthcare providers to get accurate advice and arrange prescriptions online. Introduction On 9 June, Good Things Foundation and Local Trust partnered to co-host an online panel discussion on the question of “Why is digital connectivity important for communities Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. By recognizing the need to separate connectivity from applications we have the opportunity to unleash the power of the marketplace that has served so very well in computing and in the Internet. Communities, and the organisations within them, play a key yet often overlooked role in supporting society, especially those most at risk of being excluded. Digital connectivity is increasingly important … This field is for validation purposes and should be left unchanged. These circuits are generally referred to as programmable digital circuits(we will discuss about this in later chapters). However, one has to consider the physical built environment when looking for ways to improve the digital one. We have seen a much higher demand than current resources allow, underlining the urgent need for investment in this area alongside the essential support in developing digital skills. Though Facebook is a great fit for most businesses, there are outliers that are more effective for key industries, such as Twitter, Pinterest, LinkedIn, Houzz, Instagram, and more. However there are some great benefits: •Reassurance - Having a new and reliable way of connecting to customers, suppliers and employees. With the digital economy expanding to include companies from all types of industries, not just IT firms, a … What are the key findings from the … Every company is now a technology company! At Good Things Foundation we are determined to help people become happier, healthier and better off through digital, and in whatever post COVID-19 world we find ourselves in this remains the same. Whilst not unsurprising after two decades of working in digital inclusion, statistics like these are still a stark reminder of the work needed to be done. But, take a step back, and also evaluate your overall website – is it conveying your message? As you begin to communicate, it’s important to realize the shift in consumers’ decision making process. It also provides something in email format that can be easily shared with others. Who is your target market and ideal client? I t’s easy to understand why wireless communications technology has become increasingly important over time: By facilitating increased access to information on the go, advances in wireless communications have facilitated improvements in business, education and technology around the world. Why is digital connectivity important for communities during and beyond COVID-19? But, in this time of uncertainty, these things are more easily available to those who have the means to do so online, excluding a large number of people and creating additional barriers at the worst possible time. today’s world of digital connectivity these strategies re main important, however the tools required implementing the strategies may be different from those available in the e-commerce era. In this days and age, digital communication has become indispensable. One of the most important aspects of client retention is consistency – in your customer service, in the value of your product, and in your communication. What are your competitive advantages (what makes you unique)? This is certainly connecting, and is important for us all to do at times. “Digital connectivity” means that companies offer products on websites. Ahead of our event exploring this question, Helen Milner , CEO of the Good Things Foundation shares her thoughts on how digital connectivity is important for communities during COVID-19 and beyond. It will also exacerbate inequalities, reducing young people's economic opportunities and even means to access digitally-based government services. Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. Take some time to evaluate your current messaging – what is your vision or mission statement? For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. Digital literacy is essentially the ability to understand and make use of digital technologies. But digital communication goes beyond social media and looks at the content you create for your website and eNewsletter as well. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. 29 June. We need businesses, government, local authorities, communities and individuals to work together to truly bridge this digital divide, and we can not afford to go back to “business as usual”. Only in a building with superb digital infrastructure will we be able to connect to the mothership. Take the Internet of Things (IoT), for example. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. So, B2B digital connectivity is B2B sales through digital portals. It seems that each year, a new way to communicate in the digital world becomes available. Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. Two important aspects of digital communication are: As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. Last month we took a look at all the different social media platforms and discussed how to find the right platform for your business. Why is this important? Our marketing management services ensure someone is consistently and accurately communicating your brand to your target market. Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. As digital technology continues to develop at great speed small businesses may find it hard to keep up with the latest products and how they relate to their industries. Two important aspects of digital communication are: Remain true to your company’s vision and purpose Be consistent (in your message and in your frequency) As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their … Network management frameworks are increasingly allowing companies to dynamically configure and control network resources through software. • Optimisation- The time and cost savings an internet connection can bring to business operations. And, you should also be consistent. The annual digital inclusion stats came out last week; the 2020 Lloyd’s Consumer Digital Index shows that an estimated 9 million people cannot use the internet and their device by themselves, and 11.7 million lack the essential digital skills for life. Highly Flexible : In digital circuits, with the help of the software associated with the underlying digital circuit we can easily change the functionality of the digital circuit without changing the actual circuit. It’s the blend of digital tools and virtual support alongside hyper-local contact and local trusted people that is really making a huge difference. One thing that is beyond doubt is that communities have played a vital role across the UK in the response to this pandemic, with uptake in community self-organising and volunteering and many positive stories being reported up and down the UK. Connectivity is becoming more and more important for businesses of all sizes. Incidentally, it is the connectivity of a building that will actually drive this flexibility in the future of work. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. Most business owners that we talk to understand the value, but they simply don’t have the time to maintain a consistent digital communication strategy. Two of the most important platforms for your communication, as we’ll see later, are your website and social media. This caused me to think about connectivity, and how important it is for everyone. People who are facing financial uncertainty have been able to apply for universal credit and apply for jobs online to ensure a degree of stability in their income. 4. The two most important words in your business communication dictionary should be retention and referral. From the beginning of the coronavirus crisis, issues of digital exclusion, lack of skills and the challenges of internet affordability has never been more apparent, with countless stories of the realities of data poverty being heard across our network and beyond. Most of the darlings of Wall Street and the business media own few assets. Today, businesses of every size have workforces that span the globe and customers who expect superb service 24-7. So today we are going to look at the importance of this endeavor, and offer a solution for those who have trouble finding the time to communicate in the digital world. Once a month, it’s important to gather your thoughts together and be a bit more formal in your communication strategy by sending out an eNewsletter. ... the digital project was more important than any new road or building. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. Digital connectivity increases productivity and growth. Sign up to our monthly newsletter to stay up to date with all things Local Trust, Local Trust is a charitable company limited by guarantee, ONS data tells us that 1.9 million households do not have access to the internet. In the modern world, this is increasingly important, as the Internet and digital technology is slowly becoming an essential component of … Your impact will be diluted if you continually start and stop – commit to your strategy, set a schedule, and don’t sway from it. Connectivity is vital for the digital economy and how p e ople access content, products and services. COVID-19 has made it clear that being able to connect digitally is an essential, not a luxury – it is a need to have, not a nice to have. Establishes you as an authority within your industry, Has immeasurable value for your online presence (think SEO), Remain true to your company’s vision and purpose, Be consistent (in your message and in your frequency). Register to attend our event on this topic, hosted by Local Trust in partnership with Good Things Foundation. I believe in a community network led model and are proud of the way we work with our community partners and what we have achieved. 42% of small businesses viewed digital skills as being important to their future growth prospects. “Regional businesses need to be able to fully harness the advantages of new technology to overcome physical distance from markets. Your clients are your most valuable asset in both sustaining and growing your business, and you want to stay on their mind as much as possible. EE, through its Business Apps and 4GEE high-speed broadband, is using connectivity to transform businesses into more flexible, mobile, reliable and innovative organisations. Many questions are likely to be discussed in the aftermath of the pandemic, about the role of communities and how we rebuild economically and socially as a nation. Expanding digital connectivity will accelerate economic growth. For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. According to a World Bank estimate, increasing the percentage of the total population connected to the internet from 48 to 75 per cent would add US$2 trillion dollars per year to world GDP and help create 140 million jobs. In March 2020, as a society, we rapidly accelerated the shift to digital ways of working, socialising and accessing key information, but this is not the experience for all. I just explained the value of being consistent, and I can’t emphasize that enough. ... the digital project was more important than any new road or building. SATN.org home. An important part of developing any relationship is creating trust between both parties. You should place your company in front of your market every chance you get, but only if you can provide a superior message – think quality and quantity, not one or the other. This allows you to discuss a variety of topics, such as a new resource or product, an informative article, or even company news. ONS data tells us that 1.9 million households do not have access to the internet, and we know from our community partners that people are having to make decisions between buying food or data. A particular subset of digital interaction, online dating, is now the second most common way to meet someone. Those websites could be digital marketplaces, e-procurement, or supply chain hubs. Connectivity: What it is and why it is so important. But connections can also be as simple as my walk. Connectivity is the linchpin to a number of today’s most significant digital transformation initiatives. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and … Like most websites, www.localtrust.org.uk and www.biglocalcommunity.org.uk use “cookies” to administer content to their visitors. Not everyone has experienced lockdown equally. We have seen amazing community partners across the country go above and beyond to maintain support for the people around them so that no one would be left behind, and for many, this has been alongside the uncertainty of their own finances and own futures. We’ve made quite a few recommendations here, and it’s not always easy to find the time to work on your business, especially if you’re the main person tasked with working in your business. In your preparation to stay in front of potential leads, these platforms must not be overlooked or undervalued. Cyber-security concerns Yet, COVID-19 has also laid bare the state of digital exclusion, in terms of both access and skills, which continues to exacerbate inequalities in communities across the UK. The importance of digital connectivity to create resilient communities, is not a new issue, but the pandemic has seen digital connectivity move from a ‘nice to have’ to an ‘essential’ for everyone, and further highlighted pre- existing inequalities. Take the Internet of Things (IoT), for example. Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … This vision is ambitious – and it is achievable – but only with a concerted effort. Connectivity is the linchpin to a number of today’s most significant digital transformation initiatives. Business by 2025 and 5G to the majority of the most important platforms for your.. Connectivity is vital for the digital World becomes available inclusion, there has never a... To secure every aspect of online information and data of all sizes companies to dynamically configure and network. 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